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Microsoft
Dynamics developed this product in-house specifically to
complement Microsoft DynamicsTM
GP and other accounting systems. Microsoft Dynamics CRM is
positioned for the small-to-medium-sized business market. There are
sales and service Microsoft Dynamics CRM modules that can be licensed separately or as
a package. The sales module provides lead-contact-account management
and the opportunity/quote/sales-order/invoice processing
cycle. The sales module integrates with Microsoft Dynamics GP via a BizTalk 2002 Connector. Orders can be written in
Microsoft Dynamics CRM, migrated to
Microsoft Dynamics GP for invoice and ledger posting, and then the invoice
comes back to Microsoft Dynamics CRM for reporting and review. The service module has
contracts, support cases, and a knowledge base. The
marketing
module
allows you to deliver targeted communications to prospective and
existing customers, shorten the sales cycle, and improve close
rates. Sales and support
staff get the 360 degree view of a customer without needing to
license or learn Microsoft Dynamics GP.
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